SPORTSTECH-X: WHO’S SCORING BIG IN SPORTS-TECH?

In a lively discussion, Sorato Ijichi, CEO of Crew, Inc., shares insights on the collaboration between sports teams and startups, highlighting their mutual benefits. He introduces a program connecting Real Madrid with Asian startups, emphasizing the importance of expanding their fund base and acquiring new sponsors. The program has received over 820 applications, with Real Madrid selecting seven startups to collaborate with1. Meanwhile, Ehuda Alamari, assistant coach of the Saudi women's national soccer team, discusses the integration of technology in sports to enhance player performance and safety. Bill, from the Boxing Super League, talks about the evolution of technology in boxing, particularly the potential of AI in improving judging accuracy. Heidi Kivama, CEO of Northern Sports Intelligence, focuses on brain health and safety in sports, introducing a head impact tracker to monitor athletes' well-being. The conversation also touches on the role of wearables in sports and healthcare, with Yanni Pilvas from Miontech discussing the use of sensor-embedded clothing to measure muscle activity.